To achieve good ranking positions in Google organic search results, publishers need to include high-quality content on pages rather than simply rely on traditional SEO tactics, according to a recent report from Searchmetrics.
Pages that rank well tend to have a number of qualities in common, including comprehensive coverage of topics, easy-to-understand language, more images and videos, and larger word counts, according to the analysis of US Google.com organic search results for 10,000 keywords and 300,000 websites.
However, big brand websites still rank in top positions without having to fulfill many of the criteria that Google seems to require from other sites, the analysis also found.
Overall, the presence of relevant words on a page (i.e., not just an exact match with the search term) has the strongest correlation with positive search rank. Social signals (Google +1s, Facebook shares, Pinterest pins, tweets, etc.) also tend to have very positive impact on search rank, as does the number of backlinks.
Read more: http://www.marketingprofs.com/charts/2014/26006/the-top-google-search-rank-factors-in-2014#ixzz3TMNOeQaV
If you’ve been following the rise of content marketing, you know that it can be a bit of a roller coaster. One minute “content is king,” and the next minute we’re fearing the “content shock” that threatens to take us all down. It’s enough to make any marketer wonder: Is content marketing worth investing in, or is it just a trend waiting to be replaced by the next big thing?
Fear not: Content marketing is here to stay. In fact, the term “content marketing” is becoming redundant as content becomes integral to any marketing strategy.
But with widespread adoption comes fiercer competition: The honeymoon period—when businesses could simply create great content and call it a day—is over. Good content marketing is no longer just about great content, it’s about the entire content experience you’re giving your audience.
In a speech at the Edinburgh Television Festival, Kevin Spacey said of viewers, “Give them what they want, when they want it, in the form they want it in.” (He was talking about Netflix’s controversial decision to produce and release the first season of House of Cards all at once—a decision that paid off big time in the age of binge-watching and personalized TV schedules.)
In a nutshell, if you work with people instead of trying to make them work with you, they’ll reward you with their time, attention, and loyalty. The same is true for your content—and, more specifically, your blog. Except instead of just time and attention, you’ll get more leads (and more customers) too.
Read more: http://www.marketingprofs.com/articles/2014/26021/the-five-must-have-traits-of-an-optimized-business-blog#ixzz3TMNFi0zW